opening flagshipstore h&m amsterdam

yesterday 22 nov, h&m pre-opend its newest and largest store on dam square in amsterdam.

what it is?
to celebrate the opening of the six-story h&m flagship store, h&m kept a 3d light show on the entire facade of the historic building, just before they opened. As surprise was on the second floor the Lanvin collection for h&m ready to be shopped. h&m closed the evening with a party in the basement.
the flagship store will be open for the public on nov 25. the large store will also sale the home-collection in a  innovative way. customers get a magnetic plate in the shape of a shopping cart, specifying the products of small magnets, which can be pasted on the board. the magnets can be paid at checkout. this way, the customers don't have to run through the shop with major products.

why it's cool?
if you see the video of the lightshow i don't have to explane how cool it is! i definitely can't wait to go there. also the innovative way to shop the home collection seems really cool.

# experience economy